Wednesday, December 5, 2012

Final Presentation

Here is my presentation~~~~~http://www.slideshare.net/viviansch008/social-media-marketing-15493377

Wednesday, November 28, 2012

My Statistics

Here are my statistics of my blog during the last 2 monthes.
  Pageviewer today                         5
  Pageviewer yesterday                  0
  Pageviewer last month.                88
  Pageviewer all time history          215




About my twitter,I have:
Tweets: 12
Following: 29
Followers: 15

About my Facebook, I have:
30friends 



Friday, November 9, 2012

Return On Investment

This week, we talk about how much does social media cost and how we measure social media effect. 

Obviously, social media is not a free way to do marketing. Because it cost time! But what else, people,equipment,energy and technology are all the normal cost. And also we can't forget the opportunity cost.

Return on investment which also can be called ROI stands for gain from investment reduced by cost of investment and than divided by cost of investment. It's a useful ratio to measure whether we should invest or not.
There are several ways to measure the ROI of social media.
1)Look at the page's click rate. We can find how many people saw our pages.
2)Check the number of fllowers, likes and retweets or reposts.
3)We can also google it. See the ranking of our company.

Because I am not a company ,for my self marketing,I will check out the numbers of followers in my twitter and facebook or renren to see whether I'm a good self marketing manager or not!

Monday, November 5, 2012

Vlog

Hello every! Here is the link of my first vlog.
 http://youtu.be/DdGmO69ysiI
It's really a big challenge for a person who speaking English as second language, like me. 
But anyway, I finished it! I think I need more practice. Hope you guys enjoy it! Thank you~~~~

Twitter Chat

First, thanks for our teacher gave us a day off on Halloween. But we meet on twitter chat. It's really a new experience on social media using.

Twitter chat in a new way for a group of people to chat online. And it's really useful. especially when people can not chat face to face. But, In my eyes, it's not the best way for a group of people to discuss some special topic. Because everyone can see your twitter unless you reset it. And also it has word limit when posting  every time. For these reason, I think QQ is better than twitter chat. We can come to chat in a private space--fictitious room. You can see what others said and type you own opinions without limit after you join the chat room. So, I like QQ more than twitter.

Wednesday, October 17, 2012

Case Study

This time, we learned some cases for social media and how companies use it to marketing themselves. 

For our group, we need to figure out how companies marketing themselves on Facebook. They have several different ways to do that, such as pages, ads and groups. And these kind of ways all have advantages and disadvantages. In my opinion, different company has different preference. There is no the most effective of them. It's all depends.

In this case, we learned a new concept-landing pages. It's the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. There are many companies have"landing pages" on Facebook. After browsing them, we find Coach is the best one and Starbucks has more can to approve. If we were the pages maker, we'd like to add some pictures for Starbucks store in different country. Or take some pictures for the coffee bean land, and show how healthy our product is. What's more, we might post some beautiful stories on it, and update that. After that, people may come back to the pages.

From the case study, I've got a lot of inspiration about how to use social media. It's really help me a lot.

Thursday, October 11, 2012

Twitter

A new social media, a new adventure.
Twitter, a new friend of mine. Actually, I've thinking about who to follow for a long time. Because, I have to find whether they can help me to build my brand or not. Finally, I decided to follow CNN, UCR, globalvoices, US MissinCN and dajiyuan. Following these twitters will help me know what happened lately and give me more information about the world economic and technology. 

Marketing Ourselves

Why it is important to market yourself?

Absolutely, marketing ourselves is becoming  a common sense . More people and less place for work lead to the serious phenomenon—unemployment. We want to draw more attention to companies, so we have to figure out their preferences. Every company want smart and  efficient worker. If we don't have enough confidence for our skills or knowledge, we need to marketing ourselves and look like we are the best. Although we are able to do perfect, we need to let them know it.

How can you build your brand online?

For this question, I think,  first,we need to join the communities which we can benefit from.
Then we'd better pay attention to the famous people in our career. Communication is important when we become a member of one community. 

Wednesday, October 3, 2012

Social Media Marketing 1

Today, I had a busy but nice day. My friends and I went to the recreation center to play badminton. And then, we had a party for The Voice of UCR. I have to say, it's really nice. Everyone enjoyed ourselves. During the night, we discussed more about the marketing and repositioning. Now, there are two questions for us to think.

NO.1 What do you think is social media.
I will say that social media is a new kind of tools for our communication. It is faster and cheaper than the other advertisement. Nowadays, social media has became a part of our life. Most of us have our own facebooks, blogs  and renrens, and we spend a lot of time on it.

NO.2 Why are social networks important in the marketing mix.
As I said before, social media is a new communication tool. Not only for the communication between companies and consumers, but also between different consumers. And now, social media become more and more powerful. Just like Facebook, It can influence a lot of people without national boundaries. Persistant can be a feature of the video or the picture in the internet.




Thursday, September 27, 2012

A New Begining

Hello, families and friend!

I'm so happy to have my wn blog! And this is my first post. Actually, this post is a task of our new class called Social Media Marketing. In this class, I will learn more about social media and marketing skills.  I'm really exciting now~~But, at first I have to answer several questions.

a) I have learned about the marketing and globle marketing in my homecountry, and I found that I am really interested in marketing This class is talking about marketing for a special area. So, I choose this class!

b) From this class, I want to figure out how to use social media to find new market and to develop a market. As the same time, I'd like to learn how to marketing ourselves.

c) I am a member of the club which encourage our human beings to be kind of environment. I plan to apply what I learn in this class for spreading our club and other fantastic clubs in China.
That's all! Keep attention~~ See you!